UX Case Study for Nutrient Boost

Nutrient boost is an online web application where you can find your fresh and healthy meal box whether you are diet-friendly or you love pizza more we got you covered. The main feature or application is you can easily swap the ingredient you don't like or add more Items for your big holiday season.

Problem statement

The increasingly competitive and active lifestyle maintaining a good diet and healthy lifestyle is already a big deal! People rely on outside food because of late working hours or stuck in traffic or forgetting to be grocery! Life is a little busy for everyone, they don't have enough time to cook a healthy meal every day

Even other services provided the full meal option but it is pre-cooked or doesn't have enough options for a single person and it's a whole other story to get things right to add to the cart and track existing orders.

Solution

A possible solution or let's say a web application that can make everything just for you! All users have to do is simply select the option of what kind of meal they lt can be a healthy meal or a full party meal for their next family indoor vacation! Users can select recipes with easy-to-replace food items and make their favorite meals that deliver right to their doorsteps!

My role and responsibility

Stakeholder interview question

A first step of discovering information about the product we’re working on should always be a stakeholder interview because to make the right decisions and lead the project in the right direction here are some questions:

What are the goal and vision of this product?
Who is this product made for?
What should this project accomplish for the business?
When is the version we’re designing going to be released?
Are there any Design and technology Constraints?

Design strategy

1) Target audience :

All working professionals, Students or at home any family member who love to cook and eat a healthy good meal is an ideal target audience

Age group: All age groups - Kids for one bowl ready meal, young generation, and adults.

2) Main task:

A major task is to let people find it easy to make healthy meals, Be a part of their daily life, User can browse through multiple recipes though out the week and can update meals as per their needs or can change food ingredients in the recipe if they don't like it! A seamless user interfaces for signup to end checkout page that includes the tracking of order, another task includes a blog section, how to prepare your favorite meal in easy steps video.

3) Cross-platform

Web application, an iOS application, an Android application, and tablets

4) Competitive analysis

Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.

Qualitative & Quantitative Research

1) Qualitative Analysis

To Carry out qualitative research I interview some of my friends, family members, and neighbors via in-person and online platforms. The main focus is to gather their thoughts and direct feedback which will help me to develop more insightful information that can be used to create the best product.

Here are some of the questions I ask during the interview

How often do you cook?
What type of food do you like more in general?
What is the most challenging part of making a healthy meal?
Are you currently using any other meal service plan?
If you haven't tried any meal box service what's the main reason?
If you tried any meal service before, Did you face any challenges there?
How interesting would you be in meal kit service if they provide top healthy meal box recipe that is prepared by industrial food nutrition experts?

2) Quantitative Analysis

I created a google form that had more than 10+ participants as part of my quantitative research to get direct feedback answers. The response to the survey will assist me to solve problems in the right direction.

Survey insights

User persona

Empathy mapping

To fully understand the user's decisions and behaviors, I used empathy mapping to get a visual idea of what the user was thinking and feeling about the web application while taking notes on what they are saying. It will help me to create a better definition to understand my project

User Journey map

I use user journey mapping to get insights, and customers' experience with the brand to get all the touchpoints.

How might we

I use how might we ( HMW ) statement to allow me to reframe my insights into opportunity areas and innovate on problems found during user research.

User Flow

User flows give teammates, decision-makers, and stakeholders a better understanding of the user experience architecture behind your product.

Conducted a usability test with one of my friend checks if the goal of the application is usable for the target audience. The session was conducted via zoom meeting and users were able to use the web-application mockup made in Figma.